AR is the technology which is widely used by advertiser these days to market their product. A customer can feel the product or digital object through the use of augment reality based application.
Augmented reality advertisement is the new method by which any brand can communicate the. Through augmented reality advertisement advertisers can engage their customer in a truly interactive way. Augmented reality advertising is the new way of marketing their products (Smith, 2009). In recent times many companies are using augmented reality (AR), the combination of virtual and real environments. Nevertheless, in the case of competing platforms, the equilibrium level of search diversion increases with the degree of horizontal differentiation between platforms. Both types of competition lead to at least as much search diversion as a monopoly platform. Competition for advertising leads to more search diversion relative to competition for consumers. Third, the effect of platform competition on search diversion incentives depends on the nature of competition. Second, endogenizing the affiliation of products that consumers are not interested in (advertising) leads to stronger incentives to divert search relative to the exogenous affiliation (vertical integration) benchmark, whenever the marginal product yields higher profits per consumer exposure relative to the average product. positive access fees to consumers have weaker incentives to divert search relative to platforms that cannot (or choose not to) charge such fees. Our analysis yields three key and novel insights regarding search diversion incentives, which have direct implications for platforms strategies and empirical predictions. Platforms use search diversion in order to trade off total consumer traffic for higher revenues derived by exposing consumers to products other than the ones that best fit their preferences. Furthermore, it is apparent that many aspects of product management, such as branding, which have traditionally been associated with consumer goods markets are becoming increasingly important in the financial services sector. Extending product ranges, either by new product development or through the modification of existing products is a commonly observed strategy in the rapidly changing and increasingly competitive financial services sector. It also, and perhaps most importantly, deals with aspects of new product development.
As such it covers issues such as developing an appropriate product mix and product line as well as considering decisions relating to the attributes and features of individual products. component of the marketing mix deals with a variety of issues relating to the development, presentation and management of the product which is to be offered to the marketplace. The product is arguably the central component of any marketing mix however competitively priced, imaginatively promoted and effectively distributed that product may be, if it does not offer the key features that consumers expect, if it does not satisfy the needs of the target market then the organization lacks an effective basis for long-term success in a competitive market. Here researcher is trying to find out the modes or the medium which the companies are using? How they approach their specific customers? How much they spent for advertising through these modes with reference to available data? What will be the ratio of end-user’s comeback on the site? So, as a growing tool, the companies are trying to approach consumer for marketing purpose by using Artificial Intelligence that we can’t even imagine. Old techniques of marketing are reached to the edge and by using that the companies are able to cover market share up to certain level. For survival and stuck the footstep in the market companies apply new and innovative marketing techniques to enhance their market share and to compete with rivals. Now days there is cut throat competition in the market. It is also said that 2018 is the era of AI & AR. We are using AI & AR (Artificial intelligence and Augmented Reality) in various fields in our day to day activities in form of anything where we use technology.
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